Don Julio 1942 met global DJ and designer Peggy Gou for the brand's first worldwide collaboration: a limited-edition bottle renamed Don Julio 194구. The 구, pronounced 'Gou', replaces the final 2 of one of tequila's most famous names, and the result is among the most collectible 1942 bottles of recent years.
Diageo announced the partnership in March 2025, and the bottle was released in markets including the United States, Mexico, the UK, Japan and South Korea. Peggy Gou reimagined the tall 1942 bottle in her signature style, and it arrives in its own limited-edition gift box. Quantities were not disclosed, and once sold through it will not be produced again.
The name 1942 honors the year Don Julio González, then just 17, set up his first distillery, La Primavera, in the Jalisco Highlands. He became known for an obsession with quality, from spacing agave plants farther apart to harvesting them fully mature and slow-roasting the hearts for three days. Don Julio 1942 was first released in 2002 to mark the brand's 60th anniversary. It is distilled in a small pot still, known as No. 6, that fills only three barrels per run, then aged around two and a half years, up to 32 months, in American white oak barrels that previously held bourbon. Inside this bottle is that same añejo, at 80 proof.
Tasting Notes
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Nose: Cinnamon and candy-like sweetness with cooked agave, vanilla and caramel.
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Palate: Crème brûlée and burnt toffee over nutty oak, with roasted coffee, dark chocolate and a flash of citrus.
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Finish: Long and dry, with toffee, citrus, a wisp of smoke and lingering oak.
Specifications
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Producer: Don Julio (Diageo), Jalisco
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Style: Añejo Tequila
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Expression / Batch: Don Julio 1942 Peggy Gou limited edition (194구), 2025
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Age: About 2.5 years (up to 32 months)
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Proof / ABV: 80 proof (40% ABV)
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Cask / Finish: Ex-bourbon American white oak barrels; distilled in Pot Still No. 6
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Agave: 100% blue Weber agave
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Region: Jalisco, Mexico
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Size: 750ml
How to Enjoy It
Sip it neat or with a single large cube to enjoy the añejo's caramel and oak. It also elevates a tequila Old Fashioned. Pair it with a smooth, medium-bodied cigar or a chocolate dessert. In its limited-edition gift box, it is an easy choice for tequila collectors and Peggy Gou fans alike.
Frequently Asked Questions
What is Don Julio 194구?
It is the limited-edition Don Julio 1942 bottle designed with DJ and designer Peggy Gou; the 구 is pronounced 'Gou'. It was the brand's first global collaboration, announced in March 2025.
Is the tequila different from regular Don Julio 1942?
No. The collaboration is in the bottle and packaging; inside is Don Julio 1942 añejo.
How is Don Julio 1942 made?
It is distilled in the small Pot Still No. 6 and aged around two and a half years, up to 32 months, in American white oak barrels that previously held bourbon.
Explore more in our Don Julio collection.
