Woodson Champions Circle is a limited-edition Kentucky straight bourbon aged three years and bottled at 90 proof (45% ABV), created by Woodson Whiskey with Champions Circle, the official NIL community of University of Michigan Athletics.
Woodson Whiskey was founded by Michigan legend and NFL Hall of Famer Charles Woodson, and became the official whiskey of Michigan Athletics in 2024. Released in October 2025, Champions Circle is unapologetic flavor made for the true Michigan fan, and a portion of proceeds from every bottle supports Michigan student-athletes. As Woodson put it, Michigan fans have always shown up for their team; now they can raise a glass and help the next generation of Wolverines chase their dreams.
A rich, unapologetic profile with sweet corn, charred oak, warm baking spices and smooth vanilla on the nose, balanced by subtle hints of roasted pepper and nuttiness.
The maize-and-blue trophy label makes it a perfect gift for Wolverines fans.
Bourbon must be made in the United States from a mash of at least 51% corn and aged in new charred oak containers, and straight bourbon must be aged at least two years. Those rules give bourbon its characteristic sweetness, with caramel and vanilla drawn from the charred barrels.
Kentucky straight bourbon must age at least two years in new charred oak.
A splash of water opens up the vanilla and spice.
It pairs with game-day wings, barbecue and burgers.
Limited releases like this make great collector's bottles.
It is the perfect gift for Michigan alumni.
Tasting Notes
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Nose: Sweet corn, charred oak, vanilla.
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Palate: Baking spice, roasted pepper.
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Finish: Nutty and warm.
Specifications
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Founder: Charles Woodson
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Style: Kentucky straight bourbon, limited edition
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Age: 3 years
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Proof / ABV: 90 proof (45% ABV)
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Origin: Kentucky, USA
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Size: 750ml
How to Enjoy It
Sip it neat or on the rocks on game day, or stir a Maize and Blue Old Fashioned.
Frequently Asked Questions
Who founded Woodson Whiskey?
NFL Hall of Famer Charles Woodson.
Does it support a cause?
Yes, a portion of proceeds supports Michigan student-athletes.
How old is it?
Three years.
Explore more in our Bourbon collection.
